Pull Marketing Strategies

I read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with daily, people are tuning out push marketing, or worse annoyed by it. The Internet has enabled pull marketing to be an effective and affordable tactic for small business. Social Media Marketing is an example of pull marketing. Lerentech is doing more and more work for our clients around Social Media, including training, consulting and Social Media Optimization. Call us today to find out more about SMO and how effective use of Social Media can help your business grow revenue! And to read the full article I referred to, please go here..