Internet Marketing, Display Advertising, & Retargeting

By now everyone’s familiar with Search Engine Optimization (SEO), pay-per-click and the importance of it (though if you’re not, please contact us to learn what it can do), but a growing area attracting attention is display advertising and retargeting. Display advertising is not just pay-per-click, but rather more like some traditional advertising as CPM, or paying for every 1000 impressions. However it is far more powerful and provides a superior return on investment vs. traditional advertising and marketing, eg. ineffective TV commercials and phonebook ads.

Display ad networks like Google Adwords offers with their publishers and partners, and other networks that have their own hundreds-of-thousands of partners, offer advertisers and businesses the ability to get attractive banner/display ads onto highly-relevant sites. For example if your target is women, we can be highly selective in not just social media campaigns like Facebook, but through select sites that have a large female audience.

Even more poweful though is retargeting which lets us display ads to specific users who have either searched for your relevant keywords, and/or visited your website. This is a HUGE opportunity to get users back to your site to complete the sale or convert them to a lead. And it is much more affordable and effective than spending 10’s of thousands on TV ads and billboards.

It has been recommended for decades that businesses re-invest 3-5% of their revenue into advertising and marketing, but many businesses have been reluctant to do so, not being able to see results. Well with the growth of internet usage and technology, now you can see verifiable results – and we can put a budget together for most any business.

You can read more about our internet marketing here, and retargeting, but better yet: just give me a call for a free consultation @ 315/876.9607. .