Businesses are often asking how to get more ‘likes’ on Facebook and Twitter followers. This article I just read has an important tip for that: make sure you’re doing everything you can to get your current paying customers to follow you. They already must like...
Continue ReadingI read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with...
Continue ReadingA new study shows local merchants are spending 23% of their marketing dollars on Facebook ads. That seems really high from what I’ve seen but in Syracuse we’re often a little behind when it comes to national trends, especially those related to tech. But if...
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