By now everyone's familiar with Search Engine Optimization (SEO), pay-per-click and the importance of it (though if you're not, please contact us to learn what it can do), but a growing area attracting attention is display advertising and retargeting. Display advertising is not just...
Continue ReadingI've been seeing more interest from businesses in investing in Internet marketing, not just search engine optimization (SEO), but pay-per-click (PPC) and display network advertising. This recent article on Internet marketing discusses why SMB's aren't investing more online despite many admitting it is effective to...
Continue ReadingRecent updates and changes to Facebook have caused a stir on the Internet as businesses are finding they are not getting all the exposure they used to. With the changes, there’s come a widespread drop in organic Facebook page reach. According to findings (via TechCrunch),...
Continue ReadingTwitter has released a new service option for advertisers that lets them target people by keywords from their recent tweets. “This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right...
Continue ReadingI’ve had customers ask if their website is still as important with the popularity of social media. I saw this article below in a newsletter that addresses this topic partially. The answer is a resounding YES, websites are still very important. Another article said recently...
Continue ReadingA new report and article on the American Express Open Forum says consumers still prefer company website to Facebook and visit them more. This doesn’t mean Facebook, Twitter, LinkedIn and other social media are less important; however, it does mean that companies can’t neglect their...
Continue ReadingBusinessinsider.com posted a graphic showing how many social media marketing tools and social media networks there are. It looks very intimidating but Internet marketing, SEO & social media, don’t have to be this difficult. With a little bit of a time and a small budget...
Continue ReadingWhen my partner and I started Lerentech Solutions, our business was focused on web design and development, search engine optimization and application development. Social media existed, though Facebook, Twitter and LinkedIn were still fairly new. As technology rapidly advanced over the past few years and–social...
Continue Reading[vc_row][vc_column][vc_column_text]The melding of the real world with the online world is the future of technology and business. Ambient social networking is a huge part of that. Here’s a good video about it. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][vc_video ratio="16-9" link="https://www.youtube.com/watch?v=rcyRarMDc3w"][/vc_column][/vc_row]....
Continue ReadingThe blog at kissmetrics.com has a great article on why to use both social media marketing and search engine optimization/marketing. Some of the statistics: A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase....
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