An SEO site made a nice infographic about writing content for your website. They have 10 tips and you can view them here. The following are 10 tips for writing content that will help your website rank higher in search results: Write for users, optimize for robots Forget...
Continue ReadingGoogle’s recent update to it’s search engine ranking algorithm is designed to improve results for users, as they always try to do with their updates. Their business is to connect people with the information they seek as fast as possible by returning the most relevant...
Continue ReadingTwitter has released a new service option for advertisers that lets them target people by keywords from their recent tweets. “This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right...
Continue ReadingWe all know how important word of mouth and reviews are for businesses, especially service businesses and restaurants. And while online review systems like Yelp and Google make it easy to get and post reviews for consumers, they can be challenging for businesses when it...
Continue ReadingWebpronews covered a Google marketing event recently and below are some excerpts as well as a link to the full article…. “Bright Park, strategic partner development manager at Google, spoke to a crowd of small business owners at a sales conference in Lexington, KY….Park, whose work...
Continue ReadingAugust 15, 2012, Rochester, NY — Lerentech Solutions LLC announces the opening of their new office located in downtown Rochester, New York at 510 Clinton Square. Since 2009, Lerentech has been providing business and organizations with an array of IT, Web development and Internet marketing...
Continue ReadingA new report and article on the American Express Open Forum says consumers still prefer company website to Facebook and visit them more. This doesn’t mean Facebook, Twitter, LinkedIn and other social media are less important; however, it does mean that companies can’t neglect their...
Continue ReadingI just talked to another new client who said he has paid for website design and search engine optimization (SEO) but within 10 seconds of looking at his site I could see that he didn’t get quality SEO work, if any. Companies claiming to provide...
Continue ReadingWhen my partner and I started Lerentech Solutions, our business was focused on web design and development, search engine optimization and application development. Social media existed, though Facebook, Twitter and LinkedIn were still fairly new. As technology rapidly advanced over the past few years and–social...
Continue ReadingThe blog at kissmetrics.com has a great article on why to use both social media marketing and search engine optimization/marketing. Some of the statistics: A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase....
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