Search Engine Optimization Archives

Search Engine Optimization Archives - Lerentech Solutions

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February 27, 2018

In Design, Search Engine Optimization, SEO, Web Design

How to Get (and Keep) Visitors on Your Site

January 29, 2017

In Content Marketing, Digital Marketing, Search Engine Optimization, SEO

Marketing Local on the World Wide Web with Content Marketing

Moz Blog had a good post titled "How to Create Authentic Hyperlocal Content at Scale" that got me thinking about marketing local for both our restaurant and pub (The Evergreen in downtown Syracuse) and our website design and digital marketing business. The blog post discusses...

July 6, 2016

In Advertising, Digital Marketing, Marketing, Sales, Search Engine Optimization

The Importance of Media Mix and Multiple Touch Strategy with Digital Marketing

Yesterday I got a letter like the dozens I receive monthly offering me a small business loan. Like the others it didn't get my attention and got tossed. Then today I received an email and I recognized the brand from the letter yesterday. ...

April 13, 2016

In Digital Marketing, Google, Search Engine Optimization, SEO

Does the SEO on your website break Google’s rules?

I recently received a call from a prospect in the Syracuse, NY area who is unhappy with the company doing their search engine optimization. In quickly reviewing their site and code, I found a hidden link to a 3rd party SEO site and service. This...

September 4, 2015

In Search Engine Optimization, SEO

Kind Words About Our SEO from the Yellow Pages

I sent out 3 search engine optimization reports to clients yesterday. All three not only had rankings improved - with 1 having 3 new keywords at #1 on Google - but they all had website traffic up double digit percentages over the past 30...

June 20, 2015

In Marketing, Search Engine Optimization, SEO, Web Design

Hyper-Local Web Design & SEO for Auburn, Oswego and CNY Towns

We've done a lot of websites and search engine optimization for Syracuse and Rochester and surrounding small towns and cities, and it's super effective when we can target specific cities doing local SEO. Good, local SEO can have a great impact on getting new visitors...

March 25, 2015

In Marketing, Mobile, Search Engine Optimization, SEO

Google to start penalizing sites that aren’t mobile friendly

Google has announced a HUGE change to their Ranking Algorithm...

February 11, 2015

In Marketing, Search Engine Optimization, SEO

5 Ways Lawyers Can Boost Online Traffic: SEO and More

People find what they wan chiefly by searching the internet. This wasn't always the case, but now it is. Those who don't get on board fall behind. Legal professions are no different. As people look for attorneys or advocates, they will their first picks will...

February 5, 2015

In Search Engine Optimization, SEO

Understanding SEO for Business

With so much advertising and traffic online, small business owners benefit from understanding how search engines see their websites. Believe it or not, your ranking on a consumer's Google search results is not random. The Google algorithm may seem impossibly complicated, but understanding how it...