Lerentech has launched a few new and awesome websites recently using the latest in web design and technology. FIrst, we partnered with Daylight Blue who provided stunning photography and videos for DL Manufacturing: www.dlmanufacturing.com. With their photography we designed and built a more effective and...
Continue ReadingAs some of you may have heard after Apple’s big event yesterday, Apple is going to launch a new payment program allowing people to use their phones to make payment at retailer establishments. The communication technology at the core of this is Near-Field Communication, or...
Continue ReadingBrightLocal put out the results of its 4th annual Local Consumer Review Survey, as reported on a recent WebProNews article. The survey has a lot of stats, some very interesting and I'll bullet point some of them below. Overall it seems that customers...
Continue ReadingAs some of you may know, along with Lerentech (a blend of IT and marketing firm), we also have LerenGroup, offering Sales Management as a ServiceTM, sales coaching, and sales training. While my background prior to both was a mix of IT, website development,...
Continue ReadingAccording to a new Chief Marketer report: “Scans of barcodes and QR codes are up 15 percentage points over the last survey, to 68% of the responders. Smartphone apps have also seen a sizable lift, to 44% of respondents, given their once-prohibitive upfront development costs.” More...
Continue ReadingI read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with...
Continue ReadingWe recently had an article published in the CNY Business Journal. It focuses on QR codes and how to use them to improve and get more from your marketing and advertising. Read it below…. If you’ve picked up any magazines or newspapers recently, you may have...
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