Yesterday I got a letter like the dozens I receive monthly offering me a small business loan. Like the others it didn't get my attention and got tossed. Then today I received an email and I recognized the brand from the letter yesterday. ...
Continue ReadingAs some of you know we opened a restaurant recently in downtown Syracuse's Hanover Square, The Evergreen. While I have been doing digital advertising and digital (and non digital) marketing for businesses for years as a part of Lerentech, with the restaurant I've been able...
Continue ReadingSearch Engine Journal has a great article on the power of remarketing. Below are some selections from it, and the link to the full article. "Conversion rates actually increase the more users see an ad within remarketing campaigns. It’s true that click-through rates decline over time,...
Continue ReadingWe posted a new video to a client's website created in part by our partners at Daylight Blue Media with a team spanning multiple states. The video is a very strong concept with a great execution. Daylight Blue has created a wide variety...
Continue ReadingKnowledge is power, as the old adage goes. I would posit that in business, it is essential to profit. And nowhere can you find more knowledge than the Internet. Trying to wade through all the garbage, though, and find the valuable knowledge can take too...
Continue ReadingWe've done a lot of websites and search engine optimization for Syracuse and Rochester and surrounding small towns and cities, and it's super effective when we can target specific cities doing local SEO. Good, local SEO can have a great impact on getting new visitors...
Continue ReadingBy now everyone's familiar with Search Engine Optimization (SEO), pay-per-click and the importance of it (though if you're not, please contact us to learn what it can do), but a growing area attracting attention is display advertising and retargeting. Display advertising is not just...
Continue ReadingGoogle has announced a HUGE change to their Ranking Algorithm...
Continue ReadingPeople find what they wan chiefly by searching the internet. This wasn't always the case, but now it is. Those who don't get on board fall behind. Legal professions are no different. As people look for attorneys or advocates, they will their first picks will...
Continue ReadingI've been seeing more interest from businesses in investing in Internet marketing, not just search engine optimization (SEO), but pay-per-click (PPC) and display network advertising. This recent article on Internet marketing discusses why SMB's aren't investing more online despite many admitting it is effective to...
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