Moz Blog had a good post titled "How to Create Authentic Hyperlocal Content at Scale" that got me thinking about marketing local for both our restaurant and pub (The Evergreen in downtown Syracuse) and our website design and digital marketing business. The blog post discusses...
Continue ReadingYesterday I got a letter like the dozens I receive monthly offering me a small business loan. Like the others it didn't get my attention and got tossed. Then today I received an email and I recognized the brand from the letter yesterday. ...
Continue ReadingI recently received a call from a prospect in the Syracuse, NY area who is unhappy with the company doing their search engine optimization. In quickly reviewing their site and code, I found a hidden link to a 3rd party SEO site and service. This...
Continue ReadingAs some of you know we opened a restaurant recently in downtown Syracuse's Hanover Square, The Evergreen. While I have been doing digital advertising and digital (and non digital) marketing for businesses for years as a part of Lerentech, with the restaurant I've been able...
Continue Reading