[vc_row][vc_column][vc_column_text]The melding of the real world with the online world is the future of technology and business. Ambient social networking is a huge part of that. Here’s a good video about it. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][vc_video ratio="16-9" link="https://www.youtube.com/watch?v=rcyRarMDc3w"][/vc_column][/vc_row]....
Continue ReadingThe blog at kissmetrics.com has a great article on why to use both social media marketing and search engine optimization/marketing. Some of the statistics: A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase....
Continue ReadingIs your website ready for the small screen? Many sites are not easy to use on small smartphone screens. The graphics may be too large, there might be too much text, the layout might not work on a phone screen, many sites load slow, and...
Continue ReadingBusinesses are often asking how to get more ‘likes’ on Facebook and Twitter followers. This article I just read has an important tip for that: make sure you’re doing everything you can to get your current paying customers to follow you. They already must like...
Continue ReadingI read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with...
Continue ReadingA new study shows local merchants are spending 23% of their marketing dollars on Facebook ads. That seems really high from what I’ve seen but in Syracuse we’re often a little behind when it comes to national trends, especially those related to tech. But if...
Continue ReadingJeffbullas.com has a great blog on Search Engine Optimization and the importance of ranking well in Search Engines. There are some powerful statistics. Here’s an excerpt: It is now known to be absolutely critical as research shows that 93% of all buying decisions start with an...
Continue ReadingWe recently had an article published in the CNY Business Journal. It focuses on QR codes and how to use them to improve and get more from your marketing and advertising. Read it below…. If you’ve picked up any magazines or newspapers recently, you may have...
Continue ReadingLerentech is continuing development of qwiQR a business resource to help promote your products and services via mobile marketing and QR codes. QR codes are 2D barcodes able to be scanned by smartphones to instantly take users to a website. With qwiQR, people and businesses...
Continue ReadingWe now offer 3 levels of monthly SEO packages: Starter, Pro and Premium. We always begin by optimizing your on-site code to give you a permanent boost in the rankings for your most important keywords, but it’s important to continue your SEO efforts with monthly...
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