By now everyone's familiar with Search Engine Optimization (SEO), pay-per-click and the importance of it (though if you're not, please contact us to learn what it can do), but a growing area attracting attention is display advertising and retargeting. Display advertising is not just...
Continue ReadingGoogle and YouTube's new VP9 video codec is going to have a huge impact on video and the internet. A video codec is an algorithm that takes raw video data and shrinks it down to a manageable amount of data, a trade off between quality...
Continue ReadingGoogle has announced a HUGE change to their Ranking Algorithm...
Continue ReadingLerentech has opened an office in Rochester, NY to better serve clients there and spend more time in Western New York. We've also joined the IMS Barter group with hundreds of participating businesses in Rochester and Syracuse. We'll be attending their March 11th IMS...
Continue ReadingPeople find what they wan chiefly by searching the internet. This wasn't always the case, but now it is. Those who don't get on board fall behind. Legal professions are no different. As people look for attorneys or advocates, they will their first picks will...
Continue ReadingWith so much advertising and traffic online, small business owners benefit from understanding how search engines see their websites. Believe it or not, your ranking on a consumer's Google search results is not random. The Google algorithm may seem impossibly complicated, but understanding how it...
Continue ReadingI've been seeing more interest from businesses in investing in Internet marketing, not just search engine optimization (SEO), but pay-per-click (PPC) and display network advertising. This recent article on Internet marketing discusses why SMB's aren't investing more online despite many admitting it is effective to...
Continue ReadingLerentech has launched a few new and awesome websites recently using the latest in web design and technology. FIrst, we partnered with Daylight Blue who provided stunning photography and videos for DL Manufacturing: www.dlmanufacturing.com. With their photography we designed and built a more effective and...
Continue ReadingWe're moving on up to the North side, Inner Harbor area of Syracuse, that is. Starting Friday, Oct. 17th, our offices will be located on the second floor of 522 Liberty St., next to the Gem Diner, and right off Bear Rd. near the...
Continue ReadingAs some of you may have heard after Apple’s big event yesterday, Apple is going to launch a new payment program allowing people to use their phones to make payment at retailer establishments. The communication technology at the core of this is Near-Field Communication, or...
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