I recently received a call from a prospect in the Syracuse, NY area who is unhappy with the company doing their search engine optimization. In quickly reviewing their site and code, I found a hidden link to a 3rd party SEO site and service. This...
Continue ReadingWe recently launched a new mobile app and an online ordering website application for The Evergreen restaurant and craft beer pub. The mobile app (currently only Android, iPhone coming soon) offers a lot of features including: rewards for installing the app, check-in rewards...
Continue ReadingAs some of you know we opened a restaurant recently in downtown Syracuse's Hanover Square, The Evergreen. While I have been doing digital advertising and digital (and non digital) marketing for businesses for years as a part of Lerentech, with the restaurant I've been able...
Continue ReadingSearch Engine Journal has a great article on the power of remarketing. Below are some selections from it, and the link to the full article. "Conversion rates actually increase the more users see an ad within remarketing campaigns. It’s true that click-through rates decline over time,...
Continue ReadingWe posted a new video to a client's website created in part by our partners at Daylight Blue Media with a team spanning multiple states. The video is a very strong concept with a great execution. Daylight Blue has created a wide variety...
Continue ReadingI've partnered with good friends Michael Swatt, Michael Barletta and Courtney Rile (the latter two of Daylight Blue Media) to open a fantastic new restaurant and craft beer pub in historic Hanover Square, downtown Syracuse, called The Evergreen. And Lerentech launched a new website...
Continue ReadingI sent out 3 search engine optimization reports to clients yesterday. All three not only had rankings improved - with 1 having 3 new keywords at #1 on Google - but they all had website traffic up double digit percentages over the past 30...
Continue ReadingI always try to keep up with technology trends and news - and anything Google - as well as marketing and design. Social media is a great way to do that by following high quality news and blogs sites specific to your interests. So...
Continue ReadingKnowledge is power, as the old adage goes. I would posit that in business, it is essential to profit. And nowhere can you find more knowledge than the Internet. Trying to wade through all the garbage, though, and find the valuable knowledge can take too...
Continue ReadingWe've done a lot of websites and search engine optimization for Syracuse and Rochester and surrounding small towns and cities, and it's super effective when we can target specific cities doing local SEO. Good, local SEO can have a great impact on getting new visitors...
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