Internet Marketing Effective and Affordable

I’ve been seeing more interest from businesses in investing in Internet marketing, not just search engine optimization (SEO), but pay-per-click (PPC) and display network advertising. This recent article on Internet marketing discusses why SMB’s aren’t investing more online despite many admitting it is effective to advertise online.

“Considering that 75% of respondents said that online marketing was effective I would expect a larger slice of budgets to be allocated to online channels,” Anderson says. “However many business owners seem prepared to handle their online marketing themselves. Many of the most effective marketing channels can be effectively used for free – it only takes time & knowledge to do it right and drive customers through to your business.”

“These 2 aspects combined mean that big investment in online marketing isn’t always needed,” he adds. “However local online marketing isn’t for the faint hearted. The vast array of options & constant change in best practices & guidelines make it hard to stay on top of unless you have the time & skills to invest in understanding it.”

I recently put together a very reasonable campaign that will provide 500,000 impressions (ie. ad views) for just a few hundred dollars a month. Compare that with print, TV or billboards and you’ll see this is a significantly more cost effective advertising strategy. Combine search engine optimization with advertising and you’ll not only get more visits to your site but you’ll build brand awareness, branding in general, get more customers and more returning customers. It can also grow your social media followers to create a lasting impact. No matter how big your business, everyone needs to do promotions and marketing, and thanks to the Internet, search engines and social media, now even small businesses can get affordable and effective advertising to compete with the big guys.

Call or email us today to get a FREE consultation and proposal for a monthly SEO campaign with reporting, monthly advertising, social media and all the metrics and reports that will keep you informed of how it is going and results you can see..