Googler Offers Search Marketing Tips for Small, Local Businesses

Webpronews covered a Google marketing event recently and below are some excerpts as well as a link to the full article….

“Bright Park, strategic partner development manager at Google, spoke to a crowd of small business owners at a sales conference in Lexington, KY….Park, whose work focuses on business development for Google’s Channel Sales Team, highlighted the growing importance of online marketing for small businesses, gave some tips on how to improve small business search marketing, and provided some insight into the opportunities and challenges Google faces with bringing small businesses online.”

“Pointing out that mobile devices, such as smartphones and tablets, are now becoming ubiquitous, Park showed how search traffic often spikes when live events happen on television. ‘In short, if you’re advertising on television, you have to be discoverable online,’ said Park.”

“He stated that this paradigm – the connection between TV and internet searches – is what Google calls the ‘zero moment of truth.’ ”

“Park pointed out that while past ‘zero moments’ might be found in a storefront or television ad, people are now heavily researching their purchases online. ‘Four out of five consumers go online and research products before they go buy them,’ said Park. In the course of such research, potential customers are going to use search, and Park encouraged small businesses to make sure they find the right message.”

Here’s the link to the full article. I agree with what he said about maximizing your TV (or any) advertising by optimizing your effort on the web. Search Engine Optimization and Pay-per-click are very important to any marketing strategy but they can very much help you get more out of any advertising you do that will drive people online to get more information about your products and also research alternatives. You have to make sure they can quickly find you and your the benefits of your products/services, and possibly even make the purchase quickly online or contact you via your website..