15 Statistics About Video on the Web

It’s not big news that video is big on the web. Thirty-percent of all US web traffic during peak evening and night hours is from Netflix alone! But videos are big for businesses and marketing as well. You’ve probably noticed more videos on websites and for good reason. Video helps communicate a lot more information and is a powerful marketing medium. And here’s another great reason: video can really help with search engine optimization (SEO). Creating a simple, short video and putting it not only on your website but also on social media sites like Youtube can help your site come up higher in rankings for relevant keywords, and it’s a great additional marketing piece. While Lerentech isn’t a video production company, we work with the best in Syracuse and Central New York – Daylight Blue Media. They can put together a high-impact, professional TV commercial, a documentary, or even a short video for your website. We’ll then put it on your site and in your social media as part of your Internet marketing and SEO. Call us or email and we’ll setup a free consultation then send you a quote for the complete package.

Here are 15 statistics about video businesses and marketers should know:

89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)

Online video users are expected to double to 1.5 billion in 2016. (Cisco)

Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)

Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).

Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)

Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)

Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)

Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)

Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)

More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).

2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).

52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)

76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)

92 percent of mobile video viewers share videos with others. (Invodo).