A new report and article on the American Express Open Forum says consumers still prefer company website to Facebook and visit them more. This doesn’t mean Facebook, Twitter, LinkedIn and other social media are less important; however, it does mean that companies can’t neglect their sites in favor of just updating their social media.
Search engine optimization is very effective in bringing new visitors to your website, more so than to social media. You can put much more content on your site as well, which helps with SEO. You can also add more media, like stunning photography and great videos to promote and market your products/services. It’s important to have a well-designed, easy-to-use website that looks very professional and clearly communicates your brand message as well as provides plenty of useful information. Social media can enhance your marketing and should promote your website.
Call us today for a free consultation on how we can help you improve your most important marketing piece–your website! We partner with great video producers and brilliant photographers and can use this media to greatly enhance any website.