Most popular from Blog

  • How to Google: Tips and Tricks for Better Googling

    Posted December 4th, 2013 by Robert Podfigurny

    Below is a helpful infographic with tips and tricks on how to use Google more efficiently and to better find what you’re searching for.

  • Building Traffic and Your Brand with Online Advertising and PPC

    Posted March 24th, 2014 by Robert Podfigurny

    Webpronews recently posted a couple of interesting articles on advertising and pay-per-click. The most recent blog post has an infographic about viewable impressions and the impact on brands. One piece from the infographic states “Viewable impressions had 2x the increase in purchase intent among category purchasers.” Lerentech provides Search Engine Optimization (SEO) which can drive traffic and users seeking what your business offers; but we also can help you with PPC, which ...

  • Facebook Facing Backlash

    Posted April 8th, 2014 by Robert Podfigurny

    Recent updates and changes to Facebook have caused a stir on the Internet as businesses are finding they are not getting all the exposure they used to. With the changes, there’s come a widespread drop in organic Facebook page reach. According to findings (via TechCrunch), the typical Page last month say organic reach per fan of 6.51%, fan reach per fan of 6.46%, and viral reach per fan of 0.99%. For comparison, organic ...

  • How to Design a Great Landing Page

    Posted January 20th, 2014 by Robert Podfigurny

    While your website as a whole is one of the first impressions your brand makes on a potential customer, the homepage or a landing page may make the very first impression. Because of this, your landing page must be optimized for maximum user-friendliness. Many businesses and organizations only have one landing page, their homepage. However, it is often beneficial to have multiple landing pages, especially in use with online advertising or any kind of ad ...

  • 15 Statistics About Video on the Web

    Posted June 19th, 2013 by Robert Podfigurny

    It’s not big news that video is big on the web. Thirty-percent of all US web traffic during peak evening and night hours is from Netflix alone! But videos are big for businesses and marketing as well. You’ve probably noticed more videos on websites and for good reason. Video helps communicate a lot more information and is a powerful marketing medium. And here’s another great reason: video can really ...

Latest from Blog

  • Keyword Targeting Now Available for Marketers on Twitter April 30th, 2013

    Twitter has released a new service option for advertisers that lets them target people by keywords from their recent tweets.
    “This is an important ...

  • Google Tips for Businesses on Reviews February 11th, 2013

    We all know how important word of mouth and reviews are for businesses, especially service businesses and restaurants. And while online review systems like Yelp ...

  • CES & the Continued Growth of Mobile January 15th, 2013

    My business partner Roy and I just got back from the big Consumer Electronic Show. It’s a huge show featuring the latest and greatest ...

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