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Turning Customers into Fans and Followers
Posted January 27th, 2012 by Robert PodfigurnyBusinesses are often asking how to get more ‘likes’ on Facebook and Twitter followers. This article I just read has an important tip for that: make sure you’re doing everything you can to get your current paying customers to follow you. They already must like you, especially if they continue to patronize your business.
The link to the whole article is below but one thing I would add: ...Pull Marketing Strategies
Posted January 15th, 2012 by Robert PodfigurnyI read a great article on the importance and effectiveness of “pull marketing” vs. “push.” Push marketing is the use of tactics like advertising, cold calling and things that “push” your brand on consumers. With the overwhelming number of marketing messages we are bombarded with daily, people are tuning out push marketing, or worse annoyed by it. The Internet has enabled pull marketing to be an effective and affordable ...
Local Merchants Spending More on Internet Marketing & Facebook
Posted December 18th, 2011 by Robert PodfigurnyA new study shows local merchants are spending 23% of their marketing dollars on Facebook ads. That seems really high from what I’ve seen but in Syracuse we’re often a little behind when it comes to national trends, especially those related to tech. But if your business is interested in exploring Facebook and other Internet marketing opportunities, proven to be in many ways more effective than traditional media, Lerentech has ...
93% of all buying decisions start with an online search
Posted October 30th, 2011 by Robert PodfigurnyJeffbullas.com has a great blog on Search Engine Optimization and the importance of ranking well in Search Engines. There are some powerful statistics. Here’s an excerpt:
It is now known to be absolutely critical as research shows that 93% of all buying decisions start with an online search.
To put this into some perspective here are some statistics regarding click through traffic based upon the position that a page receives when entered into ...Enhancing Your Marketing with QR Codes & Smart Phone Technology
Posted September 23rd, 2011 by Robert PodfigurnyWe recently had an article published in the CNY Business Journal. It focuses on QR codes and how to use them to improve and get more from your marketing and advertising. Read it below….
If you’ve picked up any magazines or newspapers recently, you may have noticed these new odd-looking, square objects in print ads. Usually about the size of a postage stamp, these objects are known as QR Codes, or ...
Testimonials

We are so thrilled with the results. We have had so many people come in and tell us they found us online.
–Jessica, Landmasters
Landmasters
Working with Lerentech Solutions LLC has been a great way to promote the CNY Veterans Parade and Expo. They are very easy to work with and are very responsive to any and all requests. The quality of the site is outstanding and the service is remarkable.– Diana Abdella, CNY Veterans Parade, Communications Coordinator, Assemblyman William Magnarelli
CNY Veterans Parade & Expo
www.cnyveteransparade.org
Thanks again for the great job. we are soooo very happy with our new website!–Michele M., Mauro-Bertolo Physical Therapy
Mauro-Bertolo Physical Therapy
www.mauro-bertolopt.com
Within a short amount of time, the average rankings for our keywords jumped up over 70% and we were showing up on Google for words we never came up for before.–Vinny L., HealthWay
HealthWay
www.healthway.com
We are already #1 on Google. I’ll have to tell my clients about you.–Brian F., ABF Roofing
ABF Roofing
www.abfroofing.com

